About the AMI

    The Australian Marketing Institute is the preeminent professional association for marketers. We provide cutting-edge marketing theory and practice to fuel the careers of professional marketers. We deliver this through accreditation of tertiary courses, training programs and events. We celebrate marketing excellence through our Awards program.

    For Marketers

    At the Australian Marketing Institute we believe that collaboration, accountability, learning and professional standards are important to the growth of the dynamic marketing profession. The AMI provides an array of valuable, cost-saving membership privileges that support members’ career and commercial needs.

    For Corporates

    Corporate membership of the Australian Marketing Institute is an affordable way to develop skills and attitudes necessary to sustain a competitive advantage and to integrate those attitudes into a corporate culture. It supports the ongoing professional develop-ment of marketing employees in your organisation and assists you to build and maintain a marketing culture and awareness.

    For Educators

    The key focus of the Australian Marketing Institute’s Accred-itation, Endorsement or Recognition process is to provide educators with industry feedback, knowledge, and experience for curriculum development and improvement. This will ensure continued professional relevance for marketing graduates, enabling them to perform at a high level in a changing and competitive business environment.

    News & Marketing Blog?

    Push your event to the next level

    There is a lot at stake when planning and delivering an event: time, money, reputation.?The impact of a well-designed and seamlessly delivered event is far reaching. It can create loyal, cohesive communities, increase brand recognition, generate revenue, establish and build sector-leadership status, educate and inspire change.

    Are you missing out on an opportunity to Engage?

    An effective channel for personalised, targeted offers and promotions, notifications and reminders, payments, surveys, NPS feedback, loyalty, and membership renewals; integrating mobile SMS to your customer journey will help you achieve a cohesive cross-channel engagement solution.

    How data ethics & regulation impacts the industry

    For the past couple years, trust and responsible data practices have been the topic of every other industry panel. Read on to learn how new perspectives in data ethics, consumer attitudes and data regulation is impacting one of Australia’s largest data analytical and data science businesses.

    Free will in decision making – does such a thing exist?

    Peter Fritz? talks how behavioural Economics is the exciting field of study where economics, psychology and experimental analysis meet.?While the application of this understanding may be difficult to the wider economy, it helps to understand why people make certain decisions.?

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